Karen Denovich knows how to pitch a press release to the media.  The newspaper article was instrumental in the fabulous turnout at our Grand Opening.

Louis DeLuca, President

Marietta Signs

 

Ken Wade, CEO, NeighborWorks America

Many new clients call me to write a press release.  Although the news media is NOT in the business of free advertising, they do need editorial content to legitimize their publication as something more than a book of ads.This is the distinction between an ad and an article. 

For your story to be considered news, it must be newsworthy, by definition:

of sufficient interest to the public or a special audience to warrant press attention or coverage. 

Some examples include cutting edge technology, a unique market niche, or a spectacular event that benefits people in need.

Tell me your story and let’s see if it's newsworthy.

 

Ralph Knight, President, Cobb Housing, Inc.

 

Karen Denovich took Cobb Housing, Inc. from virtual obscurity to real prominence in our community.   As media liaison for NeighborWorks Week/Home Depot Foundation Day, Karen ensured the television news coverage included a complete overview not only of the event, but also our organization as a whole.

Ralph Knight, President

Cobb Housing, Inc.

 

Looking for a specific     piece of collateral or just need certain projects contracted out? 

Search Engine Optimization (SEO) - If your website used words that not only provide information, but also contained the terms most commonly used to search for your product/service, would you get more leads?  Would you like your website to sell the benefits of your product or service before your customer even contacts you?

SEO copywriting is the art of writing web page copy that is appealing to human readers, but also ranks well for specific search terms that people are looking for in search engines. Search engines have now become much more sophisticated, so the fundamentals of solid copywriting are more important than ever. www.Copyblogger.com

Press Releases – Press releases for interesting newsworthy events/information are distributed to a media list for your targeted publications.  Follow-up calls are made to ensure receipt, provide additional information and ascertain publication date.  Media liaison services facilitate the process, ensuring reporters receive critical information.

Brochures – B2B and B2C brochures, depending on your target market, for sales representatives to generate qualified leads and sell to your target market.

Do you need a team player who can take the ball and run with it?

Meetings – Attend meetings, as necessary for information gathering, planning and promoting your product or service.

Public Relations - Attend events, interacting with media and clients, as necessary.

Public Speaking Engagements - Attend events, interacting with media and clients, as necessary.

Ads - Print, TV, Radio

Articles * Blogs * Brochures

Direct Mail * Event Promotion Ghostwriting * Marketing & PR Newsletters * Web Copy

White Papers